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Articles
Why and How to
Use Online Video Marketing
By Bruno Auger - Using online videos for marketing is getting better and
more effective all the time, as the means of producing them cheaply become ever
more advanced and thus professional. Video marketing online is successful
when you do three things with it...Read Full Article
Why is
Online Video Advertising Necessary in Your Site Promotion Mix?
By Fabian Tan - For the die-hard advertising professional,
online video advertising has not come as a flash in the pan. It has
come to stay and climb greater heights. A large internet savvy
population both in the U.S.A. and the U.K. with broadband
connectivity further add strength to this newfound medium. Here are
7 reasons why online video advertising should form part of your
advertising mix...Read Full Article
Video Commercials
Online - How Much Should They Cost?
By Bernie Day - Retailers of any kind, either web-based or a
bricks and mortar establishment need a way to communicate faster and
more vividly. Undoubtedly, video is the medium to do it. The
components of that ad consist of a script, a professional voice to
speak the words in the script, some background music that
complements the message and then video and/or images that enhance
it. This package is called a video ad. Online, "branding" messages
or TV commercials are not what work. What works are direct
statements about what you have to offer and how to get it. That is
all you need. You goal in any web video ad should be to "hook" and
"cause them to act, based upon your call to action."
Read Full Article
4 Proven
Action Steps to Exploit Online Video Advertising to It's Fullest
By Fabian Tan - Online video advertising is an extremely
effective medium to carry your advertisements to specifically
targeted audience. No other medium offers you the kind of breadth
and reach that online video advertising offers...Read Full Article
Increase Website Traffic With Video Ad Marketing
By Terry Stanfield - See first page rankings within 24 Hours
(I've seen first page rankings in under 20 minutes!) Build Trust and
get visitors excited about your products or services! If "a picture
is worth a thousand words" what is a video ad worth?
Read Full Article
Online video
ads: Statistics 2008
By Arik Bannister - A recent
poll on CNN.com determined that consumers feel that for businesses in the
U.S.,”internet has become a necessity,” yet many businesses still have not
embraced this strange new world. With the introduction of online video ads,
internet marketing has become the only way to remain competitive in many
industries...Read Full Article
Video Advertising Options For My Website
By Andrew K Long - Advertising is the backbone of many online businesses. When it comes to websites, advertising can become a great source of revenue for the media seller and website owner and can also be a good way of displaying relevant information to the visitor. With video, your visitors get to see high quality moving images they can relate to and understand very quickly.
Website Designers and Hosts Get a Piece of the Online Video Pie
PRESS RELEASE -
Online video ads production company CommercialMaker is actively
seeking partners interested in capitalizing on online video
technology without having to make any investments in it. The
partner program allows B2B organizations in the Internet services
industry to extend their product line and increase revenue by
offering online video production to their customers....Read
Full Article
Online Video Ads and Consumer Response
By Tulika Dube - Online video ads are considered excellent for
branding. But, the DoubleClick findings suggest that online video
ads perform extremely well even on direct response metrics like
click-through rate. While image ads have click-through rates of
0.1%. Online video ads in comparison have click-through rates as
high as 0.74%...Read
Full Article
Internet Video -
The New Face of Advertising
By Tyler James Ellison - In 2004 online video advertising was a
$121 million market. It is predicted that by the end of this year
that the market for video ads online will have grown to $647
million/year. Companies like Google are showing their confidence in
the market with their recent purchase of YouTube...Read
Full Article
Video Ads -
Stastistics Are In
By Arik J. Bannister -
It appears that the internet is
becoming the ‘vidernet’. With more and more video sharing websites
popping up, and more advertisers pouring their budgets into online
video advertising, the predictions of the visionaries of the last
few years seem to be coming to fruition....Read
Full Article
True Story: How 28 year-old Vincent James made $100 Million dollars in just 23 months
By Russell B Brunson - The Amazing
Money-Making Secret of a 28-year-old Convicted Felon Who Earns More
Money Per Year Than The CEOs of FedEx... eBay... Amazon.com... Time
Warner... Apple Computer... McDonalds... Microsoft... Nike...
Yahoo... Ford Motor Company... General Motors... and Goodyear
COMBINED!”
...Read
Full Article
How to Gain Maximum Benefits
from your Online Video Marketing Campaign
By Russell B Brunson - Online Video Marketing
can help him to reach a wider audience and increase awareness of his
brand or product. If an Online marketer is not using Video
marketing campaign then he is at risk of being left behind by
his/her competitors. So, now I will talk about a few things
that you should keep in mind when creating your online video
marketing campaign...Read Full
Article
Straight to video: woo new
customers with the latest short-form ad trend—web videos
By Amanda C. Kooser - WEB VIDEO is finding its place as a
dynamic medium for content and advertising on the internet. Sites
like Microsoft's Small Business Center (www.microsoft. com/smallbusiness)
feature short clips to woo and inform customers, and whole TV shows
have streamed online as a way of attracting viewers offline. Growing
businesses don't have to go to that extreme, but video can certainly
be an effective addition to any website...Read
Full Article
The future of video ads
By Rafe Needleman -
I just got a very interesting demo from Adap.TV CEO Amir Ashkenazi.
His company has built an online video-advertising technology that
ignores one of the old maxims of advertising: that advertisements
should be in the same medium as the content they are running in.
Adap.TV places text ads in videos. When a user clicks on one of
these text come-ons, the video pauses and a new window opens on the
ad's Web page.
...Read
Full Article
Video ads out-performing television commercials?
By Arik Bannister
-
I
recently had an interesting question from a customer I created a
television commercial for. It was a 30 second spot for a text
messaging service, and they wondered if they should run it as an
online video ad first, as a 'tester' .
I thought this was a pretty ingenious idea, for quite a few reasons,
so I offered the following insights and suggestions...Read
Full Article
Online Video Advertising:
Google's acquisition of YouTube was just the beginning
The American Association of Advertising Agencies (4A) saw it coming.
In December 2005, when 4A members were asked which form of "new
media" would show the greatest growth in 2006, half replied Internet
video.
This year, eMarketer estimates that spending for online video
advertising will reach $410 million, an 82.2% gain over last year's
$225 million figure...Read
Full Article
Web-based video advertising is
red hot
By Rebecca Weeks -
The news from AD:TECH is that TV audiences are
migrating to interactive broadcast and broadband.
Eager to learn the keys to success for converting TV viewers into
Web-based video viewers, marketing executives packed like sardines
into the AD:TECH San Francisco Conference session focused on
leveraging interactive broadcast and broadband in today’s
complicated media environment....Read
Full Article
What are
video ads?
By Arik Bannister -
When I
tell people that I create video ads for a living, almost immediately
they say, "oh, pop-ups?" or ,"oh those ads that play before videos
on ifilm?" Usually some
variation of that sort of comment. I realized that many people are
confused about exactly what an online video ad is. So here is the
run-down...Read
Full Article
Making Sales With Internet Video Marketing
By Gabriel J. Adams - Online video marketing
is poised to grow rapidly and become the next big thing in Internet
marketing (if it hasn't already). A video message that is
well-designed is one of the most effective ways of capturing your
audience and conveying your message to them...Read
Full Article
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