Articles

Website Designers and Hosts Get a Piece of the Online Video Pie
PRESS RELEASE - Online video ads production company CommercialMaker is actively seeking partners interested in capitalizing on online video technology without having to make any investments in it.  The partner program allows B2B organizations in the Internet services industry to extend their product line and increase revenue by offering online video production to their customers....Read Full Article

Online Video Ads and Consumer Response
By Tulika Dube - Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as high as 0.74%...Read Full Article

Internet Video - The New Face of Advertising
By Tyler James Ellison - In 2004 online video advertising was a $121 million market. It is predicted that by the end of this year that the market for video ads online will have grown to $647 million/year. Companies like Google are showing their confidence in the market with their recent purchase of YouTube...Read Full Article

Video Ads - Stastistics Are In
By Arik J. Bannister - It appears that the internet is becoming the ‘vidernet’.  With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition....Read Full Article

True Story: How 28 year-old Vincent James made $100 Million dollars in just 23 months
By Russell B Brunson - The Amazing Money-Making Secret of a 28-year-old Convicted Felon Who Earns More Money Per Year Than The CEOs of FedEx... eBay... Amazon.com... Time Warner... Apple Computer... McDonalds... Microsoft... Nike... Yahoo... Ford Motor Company... General Motors... and Goodyear COMBINED!”
...Read Full Article

How to Gain Maximum Benefits from your Online Video Marketing Campaign
By Russell B Brunson - Online Video Marketing can help him to reach a wider audience and increase awareness of his brand or product.  If an Online marketer is not using Video marketing campaign then he is at risk of being left behind by his/her competitors.  So, now I will talk about a few things that you should keep in mind when creating your online video marketing campaign...Read Full Article

Straight to video: woo new customers with the latest short-form ad trend—web videos  By Amanda C. Kooser - WEB VIDEO is finding its place as a dynamic medium for content and advertising on the internet. Sites like Microsoft's Small Business Center (www.microsoft. com/smallbusiness) feature short clips to woo and inform customers, and whole TV shows have streamed online as a way of attracting viewers offline. Growing businesses don't have to go to that extreme, but video can certainly be an effective addition to any website...Read Full Article

The future of video ads
By Rafe Needleman - I just got a very interesting demo from Adap.TV CEO Amir Ashkenazi. His company has built an online video-advertising technology that ignores one of the old maxims of advertising: that advertisements should be in the same medium as the content they are running in.  Adap.TV places text ads in videos. When a user clicks on one of these text come-ons, the video pauses and a new window opens on the ad's Web page. ...Read Full Article

Video ads out-performing television commercials?
By Arik Bannister - I recently had an interesting question from a customer I created a television commercial for. It was a 30 second spot for a text messaging service, and they wondered if they should run it as an online video ad first, as a 'tester' .  I thought this was a pretty ingenious idea, for quite a few reasons, so I offered the following insights and suggestions...Read Full Article

Online Video Advertising:  Google's acquisition of YouTube was just the beginning
The American Association of Advertising Agencies (4A) saw it coming. In December 2005, when 4A members were asked which form of "new media" would show the greatest growth in 2006, half replied Internet video.  This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure...Read Full Article

Web-based video advertising is red hot
By Rebecca Weeks - The news from AD:TECH is that TV audiences are migrating to interactive broadcast and broadband. Eager to learn the keys to success for converting TV viewers into Web-based video viewers, marketing executives packed like sardines into the AD:TECH San Francisco Conference session focused on leveraging interactive broadcast and broadband in today’s complicated media environment....Read Full Article

What are video ads?
By Arik Bannister - When I tell people that I create video ads for a living, almost immediately they say, "oh, pop-ups?" or ,"oh those ads that play before videos on ifilm?" Usually some variation of that sort of comment. I realized that many people are confused about exactly what an online video ad is. So here is the run-down...Read Full Article

Making Sales With Internet Video Marketing
By Gabriel J. Adams - Online video marketing is poised to grow rapidly and become the next big thing in Internet marketing (if it hasn't already). A video message that is well-designed is one of the most effective ways of capturing your audience and conveying your message to them...Read Full Article

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